Do you drink Starbucks coffee because of their logo?
Most likely not.
Then why do you?
Here’s my wife’s reasons why:
- White chocolate mocha
- That “ooowee good” feeling
- Relaxing atmosphere
- Good memories with friends
- Customer service
- Loyalty program
I don’t drink coffee but here’s my reasons why I like Starbucks:
- How it makes my wife feel
- Bagels with cream cheese
- Very Berry Hibiscus
- Chill music
- Good memories with friends
- Customer service
What can we learn from this?
Although a logo is an important part of a business it’s not the main reason why customers become fans.
Customers become fans based on how your brand makes them feel, an emotional connection.
And whenever a customer sees your logo they’ll recall their experience with your brand, whether good or bad.
How does your brand make customers feel?