How Page Optimization and SEO Helped a Local Business Grow its Audience
About Legend Fence Corp.
Legend Fence Corp. is a family-run fence installation company that’s been in business for around 20 years. The owner, Edgar Garcia, is incredibly proud of the work he provides and wanted a high-quality website to generate more leads.
Search engine optimization is a blessing and a curse for many businesses. While it’s great to appear at the top of listings, sliding down rankings can make your business seem undesirable to potential customers.
Therefore, designing a quality website that books search engine rankings is vital. A company’s website needs to be clean, effective, and usable.
After Edgar approached Gee Productions, the process began with an initial consultation. This allowed Gee Productions to determine Edgar’s needs, which were a better online presence and social media management.
Also, Legend Fence Corp. needed a website that matched the quality of its services and was optimized to generate local leads.
Gee Productions began with some preliminary drafts of the website after creating a business strategy. It was decided that the business’s family-run element would help to generate leads in its potential market, so this was put front and center.
For the website content, Gee Productions conducted keyword research and both on-page and off-page optimization.
The next step was to develop a social media marketing strategy and to optimize the business’s Yelp and Google My Business pages. The aim was to generate leads and funnel them to the website where there would be a contact form.
Gee Productions set up Twitter, Instagram and Facebook pages to create content and generate interest among potential customers.
Gee Productions and Legend Fence Corp. have worked together for 3 years, during which time the company’s online platforms have generated hundreds of leads.
“The key to developing an effective business strategy is to identify its unique selling point,” explained Javi Gonzalez, founder of Gee Productions.
“For Legend Fence, we felt their USP was that it’s a family-owned, family-run business. Considering their potential market in San Diego, we knew this would work well for them.”
Gee Productions continues to work with Legend Fence, developing their marketing content and optimizing their business pages as information changes.
If you’d like to see how Gee Productions can help with your business strategy, book your free 20-minute consultation today.