Helping a Commercial General Contractor Scale His Business in San Diego, CA
About AH Construction
With over 15 years of experience in the commercial space industry, AH Construction is a commercial general contractor in San Diego, CA.
Chris, the founder, is a native San Diegan and has been in the construction industry since he was a youngster. In his early years, he worked as construction operations consultant and then transitioned into General Contracting. After working for several years as a project manager, Chris decided to start his own company with the mission of providing quality construction services to businesses in San Diego.
The Challenge
Having an online presence is essential for any business in today’s digital world. However, AH Construction did not have a website or any online presence. In addition, they did not have any content to share on social media or other online channels. The company was relying solely on word-of-mouth and referrals to generate new business, which was becoming increasingly difficult as the competition in the construction industry continued to grow.
The Solution
After meeting with Chris and learning about his company’s goals, we decided that the best way to help AH Construction was to create a website, develop a content marketing strategy and implement a local SEO marketing strategy. The website would serve as the foundation for their online presence, and would allow them to share their story, services and expertise with potential clients. The content marketing strategy would provide valuable, shareable content that would help AH Construction establish themselves as an authority in the construction industry. And finally, the local SEO marketing strategy would ensure that potential clients in the San Diego area could easily find AH Construction online when searching for a local commercial general contractor.
The Results
Since launching the website, we have seen a significant increase in traffic to the site and engagement with the content. The website has become an essential tool for generating new leads and sales for AH Construction. In addition, the content marketing strategy has helped AH Construction build trust and credibility with potential clients, and the local SEO marketing strategy has helped them reach more people in their target market. In addition, they have been able to use their social media channels to connect with potential customers and build relationships with other businesses in the construction industry.
Looking Ahead
Chris, the founder of AH Construction, wants to continue growing his business so we’re currently working on a much larger local SEO marketing strategy and are already seeing some results. This will help them attract even more customers from San Diego county.
We have also discussed consolidating all of his communication channels with our own marketing automation software hub in the future to make it easier for Chris and his team to manage his marketing efforts and connect with potential clients.
