What is Clubhouse and How Can I Use it for My Brand?

What is Clubhouse and How Can I Use it for My Brand?

Whether for good or bad, Clubhouse has received a lot of publicity in recent months. This is thanks in part to the large number of celebrities using the platform, which, as usual, has drawn people in.

But what is Clubhouse, and is there any way you can use it for branding purposes? The answer to the second part is yes, and we’ll explain how shortly.

What is Clubhouse?

Clubhouse is a voice-only social media network. It’s divided into rooms, which are based on established topics, or simply whatever the poster is thinking about. These rooms can have a maximum of 5,000 participants, but that doesn’t mean everyone gets a voice.

Here are a couple of examples to understand the format:

• Conversational podcasts with some level of audience engagement
• A Zoom call with no cameras
• Old-school party lines (without the massive phone bills)

Clubhouse basically sits at the crossroads of all these concepts. It’s novel in the sense that it’s literally just audio. The only pictures you’ll find are display photos, and don’t even think about video.

How do Rooms Work?

A room is essentially a forum on Clubhouse in which participants discuss a topic. This can be something fairly general, like a place, or something more specific, such as gardening hacks, SaaS, faith, and so on.

The current limit on a room is 5,000 people. You start by listening in, but if you want to contribute you have to “raise a hand”. The creator or moderator of that particular room can then decide if they want to let you say something.

Rooms can be opened or closed at will, and currently the content isn’t recorded (officially on the app, anyway). People are getting round this by screen recording and live streaming.

While there can be thousands of people in a room, they’re not as lively as that might sound. They function more like a conference call or moderated panel, with people only being able to contribute when a moderator lets them.

Rooms can be social, open, or closed. Open is completely free to join, social is a room that only mutual followers can join, and closed is invite only. You’ll also find clubs on the app, which are groups that create recurring rooms around different topics.

How Can I Get It?

Currently, Clubhouse is only available on iOS, and you need an invite from an existing member. This setup is for two main reasons:

1. Limiting accessibility creates a surge in demand (particularly after Elon Musk showed up on the app).
2. There are fewer iOS users in the world, and the creators were concerned about the servers crashing.

An Android version is in development, but there’s currently no word about when it’ll be released.

Does Clubhouse Have Any Downsides?

The app’s creators naively thought they could release an app with little to no internal moderation. How wrong they were. After only a few months, racism and hate speech became major issues on the platform because, well, that’s what happens.

Luckily, this has since been overcome, and moderation is much stricter. In fact, the platform has become very popular with Black and Asian creators. Actress Tiffany Hadddish became the first user with 1 million followers, and Daniel Dae Kim and Lisa Ling recently moderated a room discussing violence about Asian Americans.

How Can Clubhouse Help My Brand?

Clubhouse offers a new route for interaction with fans for a range of brands, particularly for musicians. Fans love interaction with their favorite artists and companies, and Clubhouse offers the chance to see a more human side.

While streaming on something like Instagram offers accessibility, Clubhouse is about discussion. Think of it like a Reddit AMA but with voices. It would be really easy to set up a room, have fans join, and discuss music or other topics.

In fact, you could even use it as a performance space. A room was recently set up in which 40 cast members recreated the Lion King musical. As you can see, it’s got plenty of potential from a music perspective.

The format could work well for any brand, particularly those based on niche expertise. For example, if you run some kind of food-based business, Clubhouse would give you the ability to discuss recipes or share insights.

Another option, theoretically, is to use the platform for influencing. While it’s not as visual as Instagram, something like a beauty or lifestyle brand could arrange product reviews or discussions to generate interest.

In short, all brands could benefit from the level of access Clubhouse provides fans. It’s arguably more personal than existing platforms, and it offers the chance for you to showcase your expertise on specific subjects. This, of course, is an excellent way to build credibility and reach out to your audience.

Conclusion

Clubhouse offers loads of potential for brands to expand their reach. It focuses more on a human aspect than other social apps, and this can easily be used to your advantage.

Of course, the current challenge is getting on the app. If you know someone with invites, it’ll be worth getting on board while it’s seeing such massive growth. Taking advantage of the surge in demand would definitely work in your favor.

And you never know, you might even be able to connect with some of your favorite celebs.

The 7 Types of Logos – Which is Right for Your Brand?

by GEE PRO

We all know that a logo is the cornerstone of a business’s branding efforts. They are the visual symbol your customers remember and associate with your company.

Of course, you want to make sure it’s just right for this purpose. Perhaps the best starting point is to decide which of the 7 logo types is right for your business.

Didn’t know there are 7 different types of logo? You do now! Here’s a rundown of each to help you decide.

The 7 types of logo

Generally speaking, logos will involve text, images, or both. But it gets a bit more involved than that.

1. Lettermarks

Also known as a monogram logo, a letter mark consists of (you guessed it) letters. To keep things short and sweet, these logos rely on initialisms: the first letter of each word in the company name.

Think NASA, IBM, HBO, and so on. In fact, these logos are so strongly associated with their brands that many of us don’t even know what they stand for.

The fundamental part of a good lettermark is the font. Whether you design it yourself or pick a readymade one, it needs to stand out and be simple yet memorable. Just consider the branding potential of NASA’s logo.

Monogram logos are ideal for companies with long names – they help to make the company more memorable. After all, your customers only need to remember a few letters rather than something like International Business Machines Corporation (IBM).

2. Wordmarks

Workmarks, or logotypes, are a similar concept to lettermarks. As the name implies, they use a whole word (the company’s name).

They’re best for companies with a short, succinct brand name, usually one word. Think Visa or – better yet – Google.

Google arguably encompasses everything that’s right about wordmarks. They have a short, catchy business name and iconic typography. Pretty much anyone who’s been near a computer could describe their logo to you.

As with lettermarks, the right font is crucial. It should reflect your business: a fashion brand would use something elegant; a security firm, something bold and secure.

When to use

Lettermarks and wordmarks can be used in similar situations. You might be tempted to jump on either at this point, but hold off. Not every company will benefit from basing their logo around their name.

Consider these points:

• A lettermark is useful if you have a long business name.
• A wordmark is a good choice if you want people to remember your name, particularly if it’s distinctive.
• Both are easy to replicate and versatile across all marketing and branding strategies.
• Detail is vital: a clear font that reflects the nuance of your business is a must.

3. Pictorial marks

Also known as a logo symbol, a pictorial mark is just that: a picture or symbol. Customers being able to recognize your brand simply by seeing a picture is a sign of excellent marketing.

You probably don’t need many examples of this, but think Apple, Twitter, Snapchat, the World Wildlife Foundation; the list is endless.

Pictorial marks can be a reflection of your company name (again, Apple), a more abstract relation to your product’s function (the Snapchat ghost), or create an emotional response in your customer (the WWF panda).

This type of logo is arguably better suited to well-established brands, but even they started somewhere. However, Apple’s logo originally had text, so bear this in mind.

4. Abstract marks

An abstract logo is simply an image that isn’t something recognizable. Unlike a bird or apple, they’re things like Pepsi’s circle, Nike’s swoosh, or Adidas’s… thing.

Abstract logos offer a lot of freedom but also require plenty of work to establish the right feeling in your consumer. Sometimes this can be more straightforward: the Nike logo symbolizes movement. Other times it’s a bit more challenging (Pepsi’s logo, for example).

Again, the key here is cultivation of emotion in the minds of your consumers. Therefore, abstract marks require solid marketing plans and commitment.

5. Mascot logos

Simply put, a mascot logo is a character that becomes associated with your brand. By including them in your marketing campaigns, the link is immediate and recognizable. What’s more, it gives you a free spokesperson for your brand.

Some examples include the KFC colonel, Mr. Peanut from Planter’s, the Michelin Man, even Mickey Mouse.

Mascots are fun, often cartoon-based, and can appeal to adults and children in equal measure.

When to use

Mascots, pictorial marks, and abstract marks offer similar pros and cons. Consider these points:

• Abstract and pictorial marks are useful if you have a long brand name.
• However, they can be tricky if you’re a new business. Getting to the point where customers know your image takes time and money.
• All 3 are useful if you want to do international (or multi-language) business and your name doesn’t translate well.
• Mascots offer a massive range of marketing potential, particularly towards families.

6. Combination marks

You can probably guess by now what a combination mark is. Simply put, it’s a combination of text and image. There are different methods of combining them, including using the text within the pictorial image.

Take, for example, Pringles, Burger King, and Doritos. All offer iconic brand images that you immediately recognize.

They offer versatility and a good way to begin the association between your brand name and its chosen image. Apple and Twitter are both examples of this. Over time, they phased the text out because people know who they are.

Combination marks are a good choice for new businesses that want their brand image to be primarily picture-based, either now or in the future.

7. Emblems

An emblem is basically the more classical version of a combination mark. They include text and image; the text may be as simple as the business name, or might include a slogan.

Starbucks is a good example, as is almost any automotive company or school. Emblems are striking and rely on their traditional appearance to establish a feeling of trust in their consumers.

Emblems often require high levels of detail, which can restrict their marketing potential slightly. If you want something striking on a business card, for example, an emblem might not be the right choice.

However, you can overcome this by keeping your emblem design bold and striking. Think Harley Davidson, which is widely known to work well on clothing and smaller items.

When to use

Emblems and combination marks share similarities in their appearance but differ in use. Consider:

• A combination mark is great for new businesses because they’re easy to make unique.
• What’s more, they quickly establish a link between a visual and your company name.
• Emblems have the potential to be popular, but you need to put a lot more work into the design to keep them simple yet full of impact.

Conclusion

Hopefully one of the 7 types of logo will be the right fit for your brand.

But if it sounds like a challenge to pick the right one, contact Gee Productions. We’re happy to set you up with a logo that truly reflects your brand.

Our consultations are free and we’ll go over everything we need to get started.

Do you drink Starbucks coffee because of their logo?

by GEE PRO

Do you drink Starbucks coffee because of their logo?

Most likely not.

Then why do you?

Here’s my wife’s reasons why:

White chocolate mocha
That “ooowee good” feeling
Relaxing atmosphere
Good memories with friends
Customer service
Loyalty program

I don’t drink coffee but here’s my reasons why I like Starbucks:

How it makes my wife feel
Bagels with cream cheese
Very Berry Hibiscus
Chill music
Good memories with friends
Customer service

What can we learn from this?

Although a logo is an important part of a business it’s not the main reason why customers become fans.

Customers become fans based on how your brand makes them feel, an emotional connection.

And whenever a customer sees your logo they’ll recall their experience with your brand, whether good or bad.

How does your brand make customers feel?

Brand vs Identity vs Branding

by GEE PRO

Why Building Your Brand is the Cornerstone of Success

It shouldn’t be a secret that branding is the cornerstone of success for any business. But unfortunately many companies don’t give it the attention it deserves.

As branding experts, we know the power it has over a business’s success. That’s why we’ve put together this article: it’s designed to help you understand why branding is so important.

We’ll cover what exactly we mean by a brand, what a brand identity is, and some comprehensive information about branding.

What is a brand?

This might seem like a fairly simple question to answer, but what is a brand?

A brand might refer to a company’s logo or its identity, but these alone aren’t a brand.

In short, a brand is a set of assets relating to a business. Many of these are intangible and built around their relationship to their customers.

For example, a brand includes:

An emotional connection
A range of feelings associated with that company
A promise to offer a good product or service

These might sound like incredibly generic concepts, and to a certain extent they are. However, they’re all based around the way a company offers itself to its customer base. In other words, a brand is credibility.

Take a minute to think of some top-name brands. These might be companies like Apple or Coca-Cola. While their credibility might be debatable in some regards, their customers definitely hold them in high regard.

People love brands like Apple and they trust them. Here you can see the benefit of emotional connections between a company and their customers.

What is brand identity?

If the concept of a brand is so fleeting and intangible, is the same true for a brand’s identity? No, a brand’s identity is essentially the opposite of what a brand is.

Brand identity is the range of assets that influences the way customers perceive a brand. They’re things that set one brand apart from another and help a company to solidify their position in the minds of consumers.

Importantly, things you might have considered to be a brand actually relate to brand identity. Things like logos, website design, color schemes, custom fonts, these are all part of brand identity.

Brand identity is what you see about a brand. Think again of the two major companies referenced above. Coca-Cola has one of the most instantly recognizable brand identities in the world. This is arguably part of their massive success.

Similarly, anyone could point out an Apple product. Even without seeing the logo, their cool, sleek product design is another part of their brand identity.

The key to great brand identity is consistency. Creating a consistent and holistic identity for your brand will do wonders for its success.

Of course, this is one of the main roles of a designer: they help to build a brand through its identity. A good designer will create the intangible (emotional connections) through the tangible (recognizable logos).

What is branding?

Now what we have a better understand of a brand and brand identity, we can discuss the concept of branding. Branding is the process of combining the two.

Perhaps the best way to understanding the process is through the words of successful marketer Marty Neumeier. Marty claims that branding is the process of creating potentially millions of brands, one unique brand in each of your customers’ minds.

Similarly, he states, “a brand is a result. It’s a customer’s gut feeling about a product, service, or company.” By this, he means that your goal is not so much selling a product or service, but the associated feeling that draws customers to your company.

Branding, therefore, is the process of creating this feeling within your potential market. It uses identity to create an image in the minds of your customers, the result of which is a successful brand.

It begins with research: what your customers want and what you will give them. Next comes strategy, the process of how your company will give it to them.

Once you have this in hand, then you cover brand identity. This is based around your strategy and assets, and how these combine to create your unique niche.

Only once this is completed can you move on to what people believe branding to be: advertising. Advertising is basically creating your brand identity in the minds of potential customers, hoping they’ll perceive you in the desired way.

It’s up to the specific company how they want to proceed with branding, but it’s essentially the process communicating your desired identity. As mentioned, your brand is the result of this successful communication.

Strong and successful branding comes about through long-term strategies built around a tight concept and unique identity. It’s not a guaranteed process, but the better the strategy, the more likely you’ll be to succeed.

Conclusion

In short, a brand is the result of the successful process of branding using a unique brand identity.

Having a clear picture at every stage will result in a strong and successful brand.

Here at Gee Productions, we’re experts in brands, and we bring our knowledge to each and every business we work with.

If your business needs to build its brand, contact us to see how we can help.

What is Brand Strategy and What Does it Mean for Your Business?

by GEE PRO

Brand strategy is a term thrown around in the world of marketing. From a business perspective, you might think of it as your logo, font, graphic design, and so on. But it’s so much more than that.

As branding experts, we thought we’d put together an article on what exactly we mean by brand strategy and why it’s a vital component for any business looking for success.

What is brand strategy?

Brand strategy arguably encompasses everything about your brand. It’s entirely centered around where you want to go – your destination.

Think of it like a GPS navigation system. You type in your intended destination and it tells you how to get there. But importantly, it does so in a structured and detailed way. It doesn’t just highlight your end point and say “off you go”, it states every step for getting there.

Well this is what brand strategy does. Inevitably, your end goal is to provide your potential customers with a product or service that you’ve decided they need. Your brand strategy details how you’ll provide them with this, from concept to execution.

It includes:

• Brand identity (logo, website design, name, etc.)
• Competitive positioning and market research
• Necessary tools (website, copy, etc.)
• How you’ll create and retain customer loyalty

The starting point of your brand strategy is your core principles. These often include philosophies of production and supply, emotional connection with customers, consistency, flexibility, and more.

Designing your brand strategy around your core principles will result in a much more comprehensive and applicable set of steps.

It also covers things like clarity of your company’s message. For example, developing a clear brand strategy allows you to produce consistent brand messages across a variety of channels, such as social media, your website, and even printed marketing.

Lack of consistency in a brand strategy quickly becomes obvious. In a worst case scenario, potential customers will leave more confused than when they found you and will have no idea how or why they need what you’re offering.

So, in short, a brand strategy is your road map to success. It should factor into everything you do from identity and research to customer interaction and marketing. Clarity and consistency are cornerstones of an effective brand strategy.

Brand strategy is about clarifying your purpose. It forces you to ask: “Besides making money, why does my brand exist? Where do I see my brand in 10 years, and what steps must I take to get there?”

Knowing these questions before you start marketing, or even developing a business strategy, will help make things much clearer and more streamlined.

A great example of an almost perfect brand strategy is Tesla. While they’re currently one of the most valuable companies in the world, this has never been their main objective.

Since Tesla’s inception, its goal has been to revolutionize the sustainable transport industry. Within this was the secondary goal of accelerating technological development and making it more accessible to a wider market.

In short, their goal is sustainable transportation that’s not only environmentally friendly, but also stylish. Each year they’re able to improve the design and function of their vehicles, and over time make them more affordable.

Having an effective brand strategy in place allows Tesla to keep their efforts streamlined and consistently reach their goals. It’s through brand strategy that the company has built a loyal following and become so financially successful.

Why is it important?

The answer to this question should now be fairly obvious. Brand strategy is important because it dictates everything you do for getting your brand out there and into the minds of your customers.

Having a clear brand strategy will also make these steps much easier. If you have a clear picture of what your customers want and how you’ll give it to them, you’ll have a much greater chance of success.

Brand strategy impacts the following vital areas:

• Market analysis and company objectives
• Managing assets and launching brand identity
• Deciding and refining your business focus
• Design and marketing

Coming up with an effective business strategy should be your first step, even before deciding on things like a name. The only bit of information you need to start a brand strategy is your business idea – everything else flows from there.

You use this idea to do your market research to understand your potential niche. In turn, this impacts your business model and asset management. Having a brand strategy first will refine your scope much more effectively.

Similarly, a brand strategy will make it much easier to produce your brand identity, which we discussed in more detail in a previous post. Brand identity includes assets such as logo, website, business cards, font type, colors, and so on. In short, anything related to the visuals of your brand.

Without a strategy, these could become unrelated and disparate. With a strategy, they’re much more consistent. For example, prior market research will give you an indication of what works in the market and what doesn’t. This information is vital for deciding the visual aspects of your company.

Conclusion

To summarize, then, brand strategy is vital for success. This is true regardless of the size of your company, as everyone benefits from better business results.

The important thing with brand strategy is that it allows you to articulate your brand. By the end you should be able to summarize your business into a sentence; that’s the result of a good brand strategy.

Here at Gee Productions, we’re brand experts. If you feel your company is missing the vital tools to make it really stand out, we can help.

Our process will help you to build and understand the right brand strategy to take your business where it needs to go. Contact us for a free consultation.

Comfort Insurance

by GEE PRO

Website Design

Ledgers Etc

by GEE PRO

Website Re-Design
New Color Pallete
Website Maintenance

NFTs in the Music Industry – What are they and how do you make one?

by GEE PRO

NFTs in the Music Industry – What are they and how do you make one?

The music industry has long been an early adopter of emerging technology, simply because it’s such a high-value industry.

The latest craze sweeping the market is NFTs – non-fungible tokens. If that term sounds completely foreign; don’t worry, you’re not alone.

In this article we’ll explain in detail what NFTs are, how they relate to the music industry, and how you can get involved by making your own.

What Are NFTs?

NFTs are a type of cryptocurrency. That’s a term you probably know in relation to things like Bitcoin and Ethereum. But cryptocurrencies don’t need to be money – that’s the beauty of how they work.

A cryptocurrency is any digital asset that holds some kind of value. It offers an incredibly safe and secure way to process transactions or store valuables using blockchain technology.

Blockchain is one of those things that many of us know but few people understand. Simply put, a blockchain is a chain (unsurprisingly) of “blocks”, which are stores of information across a network of computers.

This information is stored in a ledger, which is separated across all computers (or nodes) on the network. With each transaction, a new block is added to the chain, and the more blocks there are the more secure things become.

Each block has a timestamp and a hash code, both of which make it incredibly secure. This information is stored on each node in the chain, meaning it’s essentially impossible to tamper with because no one can access all copies of the information.

For more details on this highly complex subject, check out this video.

The major difference between cryptocurrencies and normal currencies (such as the US dollar) is that the former doesn’t use a middleman. With “real” money, the bank is the middleman that controls and stores your money. With cryptocurrency, there’s nothing between you and your digital currency.

But back to NFTs – what are they? Well, a fungible token is something interchangeable with items of equal value. For example, the US dollar is fungible because you could exchange a $20 bill for four 5s, or exchange it for another country’s currency (such as the British pound or Mexican peso).

Similarly, Bitcoin and Ethereum are fungible because they hold equal monetary value. At the time of writing, a single Bitcoin is equal to over $56,000! While it holds massive value, it’s still an equal exchange.

A non-fungible token, therefore, is something that can’t be easily exchanged with something else. That doesn’t mean you can’t pay for an NFT, but rather that it’s unique or not easily replaceable.

A real-world example would be something like a work of art, such as Jan van Eyck’s The Arnolfini Portrait or Damien Hirst’s The Physical Impossibility of Death in the Mind of Someone Living. These are unique items that hold lots of monetary value but can’t be replaced or replicated in their true form.

What Does This Have to Do with Music?

Music, and its related media, would count as NFTs in the crypto space: they consist of unique pieces of art or music or are more “tangible” as concert tickets or experiences.

But how is this not the same as releasing an album? Simply put, the content sold as NFTs is unique and differs from commercial album releases. For example, Mike Shinoda of Linkin Park sold a teaser track for $30,000 as an NFT. It was unreleased music that might never see the light of day commercially.

Similarly, Kings of Leon released an album as an NFT. The bundle contained a digital download, physical limited-edition vinyl, and a chance to win golden tickets. If won, these tickets entitle the holder to 4 front-row seats at any Kings of Leon concert of their choosing. They can be deposited into the winner’s digital wallet securely using blockchain technology.

The band also produced unique digital art for the project, which is one of the most valuable NFTs in music. Prices ranged from $95 to $2,500 before fan-to-fan trading began.

Grimes pulled a similar stunt earlier this year. She released WarNymph Collection Vol 1 as an NFT, which contained art and accompanying tracks. There were 10 pieces in the collection (each was unique). These sold out in 20 minutes and netted her $6 million.

As you can see, NFTs already hold a lot of value in the music industry. In fact, sales grew 150 times in volume over the last 6 months and raked in $22 million in February 2021 alone. Much of this is likely the hype of an emerging tech, but it shows the power that unique content holds over fans.

How Do You Sell NFTs?

NFTs are sold on a crypto-marketplace, often in the form of an auction. For example, Kings of Leon partnered with YellowHeart, an NFT marketplace. On these platforms, you can usually only use cryptocurrencies like Bitcoin and Ethereum, but you can buy them for “real” money elsewhere.

Why Would Fans Want NFTs?

The appeal of NFTs is the same as any other collector’s item: it offers fans the chance to own a limited-run piece of a musician’s catalog. For example, many fans jump at the chance to own limited edition vinyl, which can sell for a lot of money.

The logic behind NFTs is the same. It’s less their specific value as a piece of property, but more their rarity. They also make good investments, providing they appreciate in value, of course.

The Pros of NFTs for Musicians

There are plenty of reasons why NFTs make a solid choice for musicians. Importantly, the industry is increasingly digitized, so it makes sense to further increase this market trend.

But here are the more specific benefits for musicians.

Direct Revenue

Musicians have a lot of people working on their behalf: promoters, marketers, recording labels. All of these need to get paid, which often leaves artists with a small portion of the original revenue. The same is true for streaming platforms, which are consistently under fire for underpaying artists.

When you sell an NFT at auction, that money is yours. Not only is there more money going directly to the artist, but as shown in the examples above, they can net even more money in the first place.

Ticket Sales

The benefit of blockchain technology is its security. This translates well into ticket sales, which are impacted by resellers, fraud, and a host of other issues. Tickets sold as NFTs are literally untransferrable; they’re stamped with the buyer’s information, making them impossible to sell on.

Intellectual Property Rights

One of the earliest forms of blockchain technology was secure digital contracts. This can be applied to ownership of music and its associated media. Not only would property rights be assigned quicker and more securely, but they would be impossible to override or transfer because of how blockchain works.

The Cons of NFTs for Musicians

The only real downside of NFTs for musicians is their use by emerging artists. As you can see by the examples, these are all well-established musicians with large followings. Therefore, it stands to reason that the NFT industry is based on hype, something that not many emerging artists have at their disposal.

Another potential issue is limiting availability. While at a physical concert, ticket sales are limited for safety; this isn’t the case with livestreams. Creating demand when there doesn’t need to be any can potentially alienate a section of your fan base. This, in turn, can create issues in the future regarding album sales and so on.

How to Create Your Own NFTs

Creating an NFT is known as minting: you mint a token that’s sold as an NFT. It can be music, digital art, or a combination of several things. What you decide to sell is up to you, but the process remains the same.

First, you need to choose a platform and a digital wallet. Two major platforms in this market are Mintbase and Rarible. Both platforms offer a guided walkthrough, but Rarible is slightly easier to use if you don’t have much knowledge of blockchain and cryptocurrency.

As for a digital wallet, MetaMask offers an easy platform that integrates with Google Chrome. You’ll need enough cryptocurrency to cover “gas fees”, which will be about $150US in Ethereum. You can buy the relevant tokens in your digital wallet.

After you’ve uploaded your content into the NFT, set a price (or left it priceless), and paid, you’re ready to start selling.

That part is up to you, though. You’ll need to market your NFT online to get sales, and this can be the tricky part. As mentioned, it relies on hype, so you’ll need an audience willing to buy from you.

Conclusion

NFTs are shaping up to be the next big thing in the music industry. While their sales have soared in the last few months, it remains to be seen whether this trend will continue in the future.

Even so, if you think you have a suitable fan base, why not take advantage of the trend while it lasts and mint yourself some NFTs?

Beauty and Body Medlounge Spa

by GEE PRO

Brand Identity Design
Website Design
Website Maintenance
Local Search Engine Optimization

How To Improve Your Business Website

by GEE PRO

1. Optimize Your About Page

Do you want to know how to improve your business website? We’ve got some major tips that will help you!

Here’s one. Make sure that your “About” page rocks!
⠀
You want your customers to know who you are and earn their trust.

Include a photo of yourself and of your team members with a short bio.

Avoid using industry jargon to describe your services or products.

Make it fun!

Customers find it easier to trust real humans.

2. High-Quality Content

If you are looking to improve your business website, consider having high-quality content. Well-written content is an essential characteristic of any reputable website. Without it, you’ll struggle to engage your target audience and promote your company efficiently. High-quality web copy throughout the various pages of your site gives customers a reason to stick around, check out what you have to offer, and massively increase the chances of successful conversions.

3. Blogging

Another popular and useful form of content is blogging. While this started out as a novel way to keep a digital journal, it’s now become a crucial marketing tool for businesses, helping them to improve their site’s SEO and directly connect with their audience. A blog is the perfect way to establish your brand further, as well as provide more information about products and services.

4. User Friendly Design

How user-friendly is the design of your website?

The first thing you notice when visiting a website is its design.

When potential or returning customers visit your website, it’s crucial for their experience to be an efficient, hassle-free affair.

If your site is complicated or confusing to navigate, links or buttons don’t work correctly, or the information they need is nowhere to be seen, it’s safe to say your competitors will be gaining a new customer.

Take a look at your favorite websites. Why do you like that website and what features do they have that you don’t? Try making a list and then incorporate those features onto your own website.

5. Optimize Loading Time

If your business website is slow, people won’t hang around when there’s a quicker and more reliable alternative.

Images – One way is reducing image sizes. Images are often very large files and can slow down a website. You can use a plugin like shortpixel to compress & optimize images.
Videos – User external hosting platforms for videos such as Youtube or Vimeo. Don’t host them on your own server.
Another way business owners improve site performance is by upgrading their website hosting service from a shared server to a dedicated server. In some cases moving your website to a new WordPress hosting service may be required. But before upgrading make sure you contact us to recommend which hosting is best for your website.

More on this coming up in a new blog post.

6. Search Engine Optimization

3 words. Search Engine Optimization.

SEO is something that every website owner should take note of and embrace to the fullest. SEO relates to the marketing methods used to make websites rank higher on search engines.

Ranking higher means you’ll appear on the initial pages of a search, and give you a better chance of gaining new customers.

It sounds scary at first, but just like most things in life, practice makes perfect. The truth is that SEO techniques such as keywords and backlinks are easy to apply to your content and benefit you greatly.

7. Mobile Friendly

Look around, what do you see? You see everyone staring at their phones. It’s important to have a website for your business that is also mobile friendly.

Have you ever clicked on a website on your phone and the words are cut off?

Immediately this should tell you that the website you are looking at is not optimized for mobile. This type of website is not user-friendly.

The consumer that comes across this will often move on to the next business website that’s easier for them to use.

When mobile users enjoy a more pleasant user experience, they stay on-site longer. Search engines take this as a sign that your content is relevant and valuable and, therefore, you can get a rankings boost!

Need Help with Improving Your Website Loading Time?

If you need help to improve your WordPress website loading time make sure to schedule your free web consultation today.

What is Clubhouse and How Can I Use it for My Brand?

What is Clubhouse?

How do Rooms Work?

How Can I Get It?

Does Clubhouse Have Any Downsides?

How Can Clubhouse Help My Brand?

Conclusion

1. Lettermarks

2. Wordmarks

3. Pictorial marks

4. Abstract marks

5. Mascot logos

6. Combination marks

7. Emblems

Conclusion

Do you drink Starbucks coffee because of their logo?

Here’s my wife’s reasons why:

I don’t drink coffee but here’s my reasons why I like Starbucks:

What can we learn from this?

Why Building Your Brand is the Cornerstone of Success

What is a brand?

What is brand identity?

What is branding?

Conclusion

What is brand strategy?

Why is it important?

Conclusion

NFTs in the Music Industry – What are they and how do you make one?

Table of Contents

What Are NFTs?

What Does This Have to Do with Music?

How Do You Sell NFTs?

Why Would Fans Want NFTs?

Direct Revenue

Ticket Sales

Intellectual Property Rights

The Cons of NFTs for Musicians

How to Create Your Own NFTs

Conclusion

1. Optimize Your About Page

2. High-Quality Content

3. Blogging

4. User Friendly Design

5. Optimize Loading Time

6. Search Engine Optimization

7. Mobile Friendly

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