You had a great consultation call. They said they loved you. You sent the proposal. And then... silence. Three days go by. A week goes by. You send an email saying "Just checking in to see if you had any questions!" Still nothing.
"Just checking in" is the worst phrase in sales. It translates to: "I want your money but I have nothing valuable to add to this conversation." Here are 3 templates that actually get replies.
Template 1: The Value Add (Day 3)
Instead of checking in, send them something useful that proves your expertise.
"Hi [Name]! I was just thinking about our chat regarding your venue's strict noise ordinance. I actually put together a quick 1-page guide on how we bypass that with strategic speaker placement so the dance floor stays loud without getting fined. Let me know if you want me to send it over!"
Template 2: The 'Easy Out' (Day 7)
Sometimes they went with someone cheaper but feel too guilty to tell you. Give them permission to say no so you can close the file.
"Hi [Name], I know wedding planning gets crazy fast! Usually when I haven't heard back, it means you've decided to go in another direction or you're just swamped. Either is totally fine! Just let me know so I can release the hold on your date for other couples. Hope you're having a great week!"
Template 3: The 9-Word Magic Text (Day 14+)
This is a legendary sales tactic pioneered by Dean Jackson. It works because it demands a simple yes or no.
"Hi [Name] - are you still looking for a DJ for [Wedding Date]?"
That's it. No pleasantries. No links. Just a direct question. You will be shocked at how many people reply to this with, "Omg I'm so sorry, yes we are, we just got busy!"
