Amezola Legal Group

How brand identity expertise inspired
a decade of growth for law firm

About Amezola Legal Group, APC

Founded a decade ago, Amezola Legal Group, APC focuses on immigration law issues, such as citizenship and naturalization, deportation defense and family law.

Amezola’s experienced legal team, which is based in San Diego, CA strives for excellence in all areas of practice. They are earnestly invested in delivering clients the best results possible.

The Challenge

In the US alone, more than 1.3 million attorneys currently compete for clients, according to statistics from the American Bar Association.

Standing out in this over-saturated marketplace, means law firms must do more than ever before to stand out from the crowd and secure new business.

When attorney Maricela Amezola decided to create Amezola Legal Group in 2011, she recognized the need for a strong corporate identity, alongside easy online access.

As a one-person team, she turned to Gee Productions for the support and expert guidance necessary to develop her brand.

The Process

Gee Productions set up a consultation to find out more about Maricela, her business, and its goals.

Working in close partnership, Gee Productions developed a brand strategy, supported by a suite of brand identity design materials.

“Our vision was to create a brand which was professional and authoritative, while maintaining that personal connection,” explains Javi Gonzalez, founder of Gee Productions.

He continues: “Our team undertook an in-depth look at Amezola Legal Group, as well as its prospective clients.

“By understanding the needs of both groups, we conceived a full set of branding materials, including: a logo, website, business cards and graphic design elements.”

Over the past decade, updating these resources and introducing new website features has allowed Amezola Legal Group to keep its brand-identity and materials current and fresh.

Maricela Amezola Business Cards
Amezola Legal Group, APC - Website Design

 

Results

Working so closely together for more than a decade means that, now, Maricela always knows where to turn whenever she needs updates to her website, marketing and graphic design needs, as well as email support.

Just as this relationship has grown significantly, so has Maricela Amezola’s business.

Over the past decade, the relationship between Amezola Legal Group has grown significantly, as has Maricela Amezola’s business.

Starting out as a one-woman band, her firm, Amezola Legal Group now employs legal teams across two locations in the San Diego area.

Of their success, Maricela says: 

Javi and his team are exceptional. I am happy with his service and his vision for website design. I have been working with Javi for 10 years and he is a truly professional and dedicated individual.

To discover the difference that Javi and Gee Productions can make for your business, book your free 20-minute consultation.

Legend Fence Corp

Legend Fence Corp

How Page Optimization and SEO Helped a Local Business Grow its Audience

About Legend Fence Corp.

Legend Fence Corp. is a family-run fence installation company that’s been in business for around 20 years. The owner, Edgar Garcia, is incredibly proud of the work he provides and wanted a high-quality website to generate more leads.

The Challenge

Search engine optimization is a blessing and a curse for many businesses. While it’s great to appear at the top of listings, sliding down rankings can make your business seem undesirable to potential customers.

Therefore, designing a quality website that books search engine rankings is vital. A company’s website needs to be clean, effective, and usable.

The Process

After Edgar approached Gee Productions, the process began with an initial consultation. This allowed Gee Productions to determine Edgar’s needs, which were a better online presence and social media management.

Also, Legend Fence Corp. needed a website that matched the quality of its services and was optimized to generate local leads.

Gee Productions began with some preliminary drafts of the website after creating a business strategy. It was decided that the business’s family-run element would help to generate leads in its potential market, so this was put front and center.

For the website content, Gee Productions conducted keyword research and both on-page and off-page optimization.

The next step was to develop a social media marketing strategy and to optimize the business’s Yelp and Google My Business pages. The aim was to generate leads and funnel them to the website where there would be a contact form.

Gee Productions set up Twitter, Instagram and Facebook pages to create content and generate interest among potential customers.

Results

Gee Productions and Legend Fence Corp. have worked together for 3 years, during which time the company’s online platforms have generated hundreds of leads.

“The key to developing an effective business strategy is to identify its unique selling point,” explained Javi Gonzalez, founder of Gee Productions.

“For Legend Fence, we felt their USP was that it’s a family-owned, family-run business. Considering their potential market in San Diego, we knew this would work well for them.”

Gee Productions continues to work with Legend Fence, developing their marketing content and optimizing their business pages as information changes.

If you’d like to see how Gee Productions can help with your business strategy, book your free 20-minute consultation today.

Clayful Beauty

Turning a Hobby into a Business Using Effective Online Marketing

About Clayful Beauty

Mari of Clayful Beauty has been making polymer clay earrings since January 2021. Recently, she decided to turn it into a business and enlisted the help of Gee Productions for website design and brand strategy.

The Challenge

Launching a small business requires learning numerous different skills. What’s more, many hang on a knife-edge, and the difference between success and failure can be as small as an effective website.

As more and more people launch their own businesses, it becomes harder to carve out a niche within a potentially saturated market. Mari knew she needed an online presence but didn’t know where to start. That’s where Gee Productions came in.

The Process

Gee Productions conducted an initial fact-finding mission with Mari to learn more about her business, her goals, and what she wanted from her online presence. The result was the beginnings of a strategy.

First, Gee Productions helped Mari decide on a brand identity and name. ClayfulBeauty.com was born, and this led into Mari’s overall business strategy. Her main goals were to generate leads through social media and convert them into sales of clay earrings on her website.

Next, Gee Productions designed and built Mari’s website, including its e-commerce side. Sales needed to be quick and easy with multiple payment options. Plus, Mari wanted to make custom earrings so there needed to be a simple contact option for customers.

After the website, Gee Productions moved onto the social media marketing aspect. Part of the strategy was to generate leads on social media, particularly Instagram due to its visual nature.

“Creating a sales funnel from social media to an e-commerce site is standard practice nowadays,” commented Javi Gonzalez, founder of Gee Productions.

“Mari’s business is selling earrings, but it’s also selling a look. This was instrumental to developing her business strategy and is why we put so much focus on social media marketing.”


Results

ClayfulBeauty.com launched around May 2021 and the results have been staggering. Mari has made a good effort in building her brand on social media and has already generated a good size audience.

Thankfully, this has led to sales on Mari’s e-commerce site too.

Gee Productions will continue to provide support and Mari knows to come back whenever she needs to adjust her website and marketing content.

If you’d like to see how Gee Productions can revolutionize your online presence and brand identity, book your 20-minute free consultation now.

Quality Aircraft Detailing

Brand Identity and Online Presence For An Aircrafit Detailing Services in LA

 

About Quality Aircraft Detailing

The company has operated for nearly 20 years and is a family owned and run business. Offers mobile aircraft cleaning services in Van Nuys, Burbank, Camarillo, and other nearby airports.
 

The Challenge

In 2019, Ana from Quality Aircraft Detailing contacted Gee Productions for help with the company’s website. With nearly 20 years of industry experience, the company needed to develop its online presence to match its website to its business model and quality of work.

Solution

Gee Productions used its experience in branding to help QAD settle on a clear and concise brand identity. As a mobile aircraft cleaning company, QAD has a unique market position that we were able to leverage to our advantage.

We helped them to solidify their company goals and mission statement, both fundamental to clear branding. These appear on their website as the cornerstone of their brand identity.

As part of developing QAD’s brand identity, we also designed their logo. It’s an impactful logo that makes it clear what the company offers. Sometimes, simple is best.

 

 

Once we had this covered, we designed and built a website that reflected their business niche and need for an online presence. We chose a clear, concise layout and light color scheme with easy navigation and a responsive layout. Of course, the website is optimized for mobile, too.

Generating leads was one of our main concerns, so we added a contact tab to the website and a contact form at the bottom of every page. This makes it easy for potential customers to reach out to QAD and just as easy for QAD to convert leads into sales.

 

QAD was involved throughout the process, as we believe in collaboration. Ana from QAD checked over our designs and website draft, and was very happy with our choices.

As part of the design, we clarified with QAD why clear brand identity is vital for generating leads and building an online presence. QAD already knew their brand identity, as many companies do, but putting it into words is something else entirely. That’s where we came in.

Along with the logo and website, Gee Productions created business cards for QAD. We also ensured we’d provide support during development and rollout of the website and rebranding effort. We’ll also continue to provide support when needed in the future.

Now, we’ve launched the website, and QAD is very happy with the results. As are we! Take a look over the site, and if you like what you see, contact us for help with your branding campaign.